AstraZeneca - Making the invisible visible AstraZeneca - Making the invisible visible
AstraZeneca
“ILLUMINATE EOSINOPHILS”

Little immune cells called eosinophils are thought to be the cause of severe asthma in 50% of patients who have the disease. But 73% of specialists were overlooking this cause and simply treating the symptoms of the attacks, even though a routine blood test shows whether a patient’s eosinophil count is high. How could we get allergists and pulmonologists to check a patient’s eosinophil levels before settling on a treatment?