WE ARE THE NEXT GENERATION OF AN INTEGRATED AGENCY.
Integration is at the core of everything we do. With deep roots not only in both DTC and HCP advertising but also expertise in payer communications, we take creativity, communications planning, and strategic thinking to unheard-of levels. From OTC to oncology, we raise the bar on the notion of a “full-service agency.”
So, you need a targeted execution for a niche of ultra-rare disease experts. No problem. Or perhaps you’re looking for a fully integrated 360 campaign that reaches consumers and doctors alike. We got you. Or you want a social and digital strategy for an innovative new wellness product. Whatever it is, McCann Health New York has the talent, the heart, the know-how, and the creative chutzpah you need.
We don’t just get it done. We get it done beautifully and effectively. You tell us the problem you need to solve, and through collaboration, customization, communication, and a whole lot of other words that start with letters besides C, we’ll help you find the truest path to the best possible outcome.
In 2018, Joaquin Oliver was shot and killed in the Parkland school shooting. We worked with his parents to bring him back using AI technology to tell people how voting can prevent these kinds of tragedies from happening to any more families.
Misinformation about COVID-19 spread almost as quickly as the virus itself. Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany a simple message for each phase of the campaign.
Although migraines present various incapacitating symptoms, physicians often view pain relief as complete symptom resolution. We created a campaign for HCPs that highlights how complex migraines feel to patients and how unpredictable their symptoms can be.